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Why is Search Engine Optimization (SEO) important?

With more than 3.5 billion Google searches everyday, can your customers find you when they Google about the products/services you are offering?

Search Engine Optimization (SEO) allows you to place your website on top of your competitors’ website. The better you optimize your website, the higher your website is ranked in Search Engine Results Page (SERP). You can be sure that your potential customers see your website on the internet search listings before they get to your competitors. The truth is: Everyday your potential customers are searching for your products/services online. You can target this group of potential customers who are searching for your products/services and convert them to your customers. The best part – you connect to them for free!

Who should do Search Engine Optimization (SEO)?

We believe the true value of a website is determined by the amount of leads it can bring to the owner for the growth of the business.
What is the point of having a website without any leads being generated from it? Moreover, SEO provides you with free and unlimited leads. We recommend all website owners to do SEO for greater traffic and leads generation. It also helps to grow your branding as well.

How can Search Engine Optimization (SEO) help in my business?

Instead of looking for customers, SEO bring customers to you. Imagine when your potential customers search online for the products/services you are offering and your website appears. The closure rate is very high as you are linking up with this group of customers who are already searching for your products/services.

Not only that, SEO allows you to target customers all around the world. They only need an Internet connection to be linked to you. All you need to do is to optimize the keywords that Internet users are searching for.

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When we are using our Tools, it shows the following statistic in for example in South Africa:

 

“flowers” has 6600 searches per month “flower delivery South Africa” has 3600 searches per month “flowers deliver South Africa” has 880 searches per month

 

For example: Our Customer can target the keyword of “flower delivery South Africa” as there are 3600 searches monthly. A conversion rate of 3% of these 3600 potential customers means an additional of 108 sales per month.
We can optimize our Customer’s website on the keyword of “flower delivery South Africa” so that when his potential customers searches online, his website will appear at the top of Google search results.
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What are the advantages of Search Engine Optimization (SEO)?

Free and unlimited leads
The cost of advertising on newspapers can cost a few thousand dollars per day. SEO allows you to connect to your customers for free! The traffic to your website is unlimited.
Targeted audience
Unlike newspapers advertisement, you pay to get readers to look at your advertisement. This group of readers also include those that are not interested in your products/services. SEO allows for a targeted audience.
Only when potential customers search for the keywords we have optimized, your website will appear.
Example: If you are a florist, your website will only appear if Internet users search for keywords that you have optimized, such as “flowers delivery’, “buy flowers” etc.
Needless to say, Internet is always available so is Google.

Expose your advertisement

7
Days a Week
24
Hours a Day

Around the Globe, SEO allows your website to be found

7
Days a Week
24
Hours a Day

Search Engine Optimization (SEO) Summary

The question remains: can your customers find your website when they Google about the products/services you are offering? Contact us today to find out how you can outrank all your competitors online.

Points to take note on Search Engine Optimization (SEO)

  • Unlike Search Engine Marketing (SEM) where you can get your advertisement up on top of search engines in a couple of days, Search Engine Optimization (SEO) may take up to 3-6 months to see results.
  • But will be way longer on top of the products/services searches and will bring you on long term customers.

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