Online Marketing Pricing Packages
Unbeatable, affordable Digital marketing
The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine.
The answer is clear and simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking.
Often, the best way to make your site more search engine friendly is to simply add more text. The content must add value and be on topic, but the addition will create a new set of keywords and phrases for the search engines to crawl. Think of these terms as new ‘gateways’ for the engines – the injection of text will provide new doorways for traffic.
Many SEO companies offer paid search submission. But don’t get sucked in. It doesn’t cost a penny to get indexed by the major search engines. Therefore, it shouldn’t cost you anything either. In fact, you don’t even need to submit your site to the search engines.
Whether blogs are good for SEO purposes is actually irrelevant. The content is key. Blogs are simply a publishing mechanism. Having said that, the ability to produce high quality content on an ongoing basis can be made much easier by leveraging blog software – especially for the for non-technical user.
For this reason, inbound linking is very important. In fact, acquiring back-links may be the most important of SEO. In theory though, a website owner shouldn’t have to ’scout’ or ‘hunt’ for links. If the presented content is of interest, useful, and/or important, there is a natural tendency among web users to link to information.
PS: Prices may differ based on keyword competition after first initial website audit.